Starwood to Debut in Sharjah with New Sheraton

by Mick Tan, 16 February 2011
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Starwood Hotels & Resorts Worldwide, Inc. has announced that it has signed an agreement with the Deputy Ruler of the emirate of Sharjah, H.H. Sheikh Abdullah Bin Salem Al Qassimi, to manage its first hotel in Sharjah, a business and leisure travel destination designated as an Arab Capital of Culture. The new Sheraton Sharjah will open in 2013, marking the debut of Starwood in the emirate.

Starwood currently operates 20 hotels in the United Arab Emirates represented by six of its nine brands. The company has plans to expand its portfolio with 10 new hotels in the country scheduled to open over the next few years.

According to Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa, Middle East, entering Sharjah is part of the company’s commitment to growth in the Middle East and focus on emerging markets. “We are delighted to be working with Sheikh Abdullah as we introduce Starwood to Sharjah with our most iconic brand. With the new commitment to tourism developed by the government, Sharjah is set to become a major travel destination in the region, offering culture and tradition as well as sunshine, beaches and shopping.”

Located on Al Muntazah Beach in the north of the emirate, Sheraton Sharjah will offer 343 ocean front rooms, including 48 suites. The hotel will feature an all-day dining restaurant, a seafood restaurant, a Persian speciality restaurant, and a pool/beach grill on a private beach. The hotel’s business facilities include a suite of six meeting rooms, and two ballrooms, one of which at 850 square metres will be the largest hotel ballroom in the emirate.

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