Case study: From the Alps to China?
by Tony Smyth/ATP sphere , 19 January 2010
This new interpretation of the once so successful type of alpine GRAND HOTEL is based on the LEED criteria and focuses on the reduction of the physical footprint by the use of a compact form and an intelligent energy concept with the use of renewable energies as well as favouring traditional methods of construction and the local materials (pine in the sleeping areas, etc).
A place of longing such as the Alps inspired many great architectural minds to address the issue of Mountain Architecture (Taut, Loos, Welzenbacher...), but the reality took a different path. “Lederhose architecture” and sprawling villages became the order of the day as over-scaled groups of buildings began to fill the valleys.
Architecture frames what the tourist sees but is at the same time part of the “image” itself as well as having to meet the need for aesthetic, social and physical experiences and manage the transition between everyday life and the holiday. But the expectations of the target public in the upper price bracket have changed in recent years. No longer satisfied by mere “rural comfort” they are seeking the opportunity for an amusing, short-term change of roles - an intensive performance in which the tourist is constantly switching between the perspectives of the actor and the spectator. For this he primarily needs a stage and a setting. Which brings the typology of the Grand Hotel - a tested setting for a ritualised cosmopolitan way of life – back into favour.
The competition-winning project from ATP sphere can be seen as a conceptual, aesthetic and sustainable response to this new typology through the sensitive insertion of a reduced, appropriate and technologically advanced building into the narrow mountainous landscape of the Montafon valley.
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